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Windows 8 TV Ad Campaign Kicks off Today Along with the Official Netflix App Posted: 14 Oct 2012 11:39 AM PDT You might love it, you might hate it, but like it or not Windows 8 hits the streets in less than two weeks on October 26th. As a result the Microsoft marketing machine has kicked into overdrive, and we finally have our first of what is likely to be many television bound ads designed to reel in consumers far and wide to the new platform.  The newest video appears to squarely target the family crowd, an audience that until now has been gobbling up iPad's en-mass. It will be interesting to see if they carry on with this approach, especially considering that they are also possibly the most likely to be turned off by the radical new changes. Windows 8 may find a place in the market at the end of the day, we're just not sure busy parents are going to be its biggest cheerleaders. Coincidentally, the ad is also launching the very same day the official Netflix app hits the Windows 8 store. This is an important app to secure considering the Microsoft Surface also launches on October 26th, and it gives new buyers something to with their tablets day one. Oddly I was unable to find it under any of the "spotlight" categories, but a quick search via the charms bar in the store app uncovered it quickly enough. This type of discovery problem is nothing new to users of Windows 8, and is a problem that needs to be solved fast. My test of the app was also cut short by an error message, but perhaps others will have more luck.  P.S.  Anyone else out there appreciate the irony that that Google is footing the bandwidth bill on these videos? Follow Justin on Twitter

Dell Starts Taking Pre-Orders For The XPS 12 Convertible Tablet / Ultrabook. Starts at $1,199.99 Posted: 14 Oct 2012 10:53 AM PDT Few would argue that Windows 8 is a radical departure from a software perspective, however this generation it won't just be Microsoft looking to set new trends. Redmond's hardware partners are gearing up fast for the October 26th release date, and Dell has started taking pre-orders for its new XPS 12 convertible Windows 8 tablet/Ultrabook. The XPS 12 is notable from a design standpoint due in part to its one of a kind 12.5-inch 1080p swivel touch display. This allows the machine to seamlessly convert from an Ultrabook to a multi-touch tablet when the mood strikes you. At 3.5 pounds it's a somewhat chunky Ultrabook, but as a tablet it's almost unworkable.  The XPS 12 weighs about the same as 9 current generation Amazon Kindle e-readers stacked one on top of the other, making it awkward to use in the most common tablet scenarios that spring to mind. If after these words of warning you're still intrigued, then you might also care to know that the $1,199.99 starting price nets you a fairly capable Ivy Bridge machine to justify the heft. The base configuration sports a Core i5-3317U part clocked at 1.7GHz (2.6 GHz turbo), 4GB of Ram, and a 128GB SSD. In typical Dell fashion you can upgrade components to your heart's content if you'd rather go with a Core i7, and money is no object. On a side note Dell has also added touch to its XPS One 27 & 23 all in one desktops. These range from $779.99 - $1,599.99 depending on your needs, however both are ultimately much less interesting than the XPS 12.  Follow Justin on Twitter

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