General gaming |
- Five Ways Companies Can Avoid E3 Embarrassment
- Papo & Yo: All the Best Monsters Have Daddy Issues
- Metro: Last Light Brings Russian Bleakness to the Feel-Good Shooter
| Five Ways Companies Can Avoid E3 Embarrassment Posted: 29 May 2012 02:13 PM PDT
Feature 1UP COVER STORY  1UP COVER STORY | WEEK OF MAY 28 | E3 2012 Five Ways Companies Can Avoid E3 EmbarrassmentCover Story: Publishers, take note: the following information may save your lives.M ost people think E3 only exists to show off the boldest and brightest innovations within our industry, but it offers many other possibilities -- namely, the chance for gaming companies to throw away thousands upon thousands of dollars on pure spectacle. Regardless of their financials, publishers will stoop to anything to generate red-hot E3 publicity, and this unfortunate trend has provided some of the most memorable travesties throughout the convention's short history. Sure, these public embarrassments give us website writers valuable material to hash and rehash ad nauseum, but what about those multinational, billion-dollar corporations? On that melancholy plane ride home, their representatives can't help but mull over their continued public humiliation and the slight decrease in density of the money piles they sleep on. Rest easy, publishers; E3 doesn't always have to result in the 21st century equivalent of the pillory. Following these five simple tips is all it takes to keep your dignity, reputation, and bottom line intact. And when the Library of Congress starts archiving animated .gifs -- a horrifying possibility -- your press conference won't be immortalized in an easily spreadable format. |
| Papo & Yo: All the Best Monsters Have Daddy Issues Posted: 29 May 2012 12:33 PM PDT 1UP COVER STORY 1UP COVER STORY | WEEK OF MAY 28 | E3 2012 G ames are too often championed by their marketing teams who've done research on how to sell you a product. They are too often showcased by creators who step on stage with the intensity of a drill sergeant and try to elevate their game by telling you why it's better all of the others, as if the act of creation were some form of competition. It's rare, especially in the console gaming space, to see an artist get behind his or her game and simply explain to you why they took the time out of their lives to make this specific experience. That is what Minority Media's Vander Caballero is doing every time he speaks of Papo & Yo. For better or worse, Vander Caballero is the kind of guy who can't seem to tell a lie. |
| Metro: Last Light Brings Russian Bleakness to the Feel-Good Shooter Posted: 29 May 2012 08:01 AM PDT 1UP COVER STORY 1UP COVER STORY | WEEK OF MAY 28 | E3 2012 G etting a read on a game based off a hands-off demo can sometimes be tough, so my take on A4 and THQ's Metro: Last Light may well turn out to be entirely off the mark. Still, based on a pre-E3 gameplay demonstration I recently witnessed, the impression I took away from Last Light suggests that the game plays a lot like Call of Duty. From the structure of the demo to the scripted set pieces to the urgent voice of the protagonist's companion nudging the player along and providing color commentary on game events, the demo painted an image of what a post-Modern Warfare Call of Duty might play like if it were designed in Russia. Of course, that "designed in Russia" makes all the difference. While the demo bore a marked similarity to the mechanics and structure of an Infinity Ward or Treyarch shooter, the two couldn't stand further apart in terms of tone. |
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