General Gaming Article

General Gaming Article

Qualcomm Preparing Quad-Core Arm Chips For Ultra-Thin Windows 8 Smartbooks

Posted: 01 Apr 2012 02:33 PM PDT

QualcommX86 based processors dominate the laptop & desktop markets, while ARM based chips rule the phone and tablet world. This has been the natural order of things for as long as we can remember, however Windows 8 could finally turn the tide for ARM. According to Rob Chandhok, senior vice president at Qualcomm, the company is preparing a quad-core version of its Snapdragon S4 ARM chip to run in future thin and light Windows 8 laptops. 

When asked to clarify "thin and light", Chandhok responded by claiming they would be a huge improvement over what Intel defines as an Ultrabook, and even the Macbook Air. The lines between high-end smartphones, where Qualcomm's chips are normally found, and laptops has started to blur, Chandhok said. The S4 chips will enable smaller laptops with high-resolution screens, longer battery life and always-on connectivity, he said. 

The new S4 will be manufactured on a 28-nanometer process which should improve power efficiency and performance vs. earlier Snapdragon designs, though they will still lag Intel significantly when it comes to raw processing power and compatibility.  If the Metro interface in Windows 8 takes off however, and apps written in the new metro friendly WinRT follow suit, ARM could well be closing in on a date where consumers don't care what chip runs their laptop since all their apps are compatible with both platforms.  

Would you ditch desktop app compatibility for a laptop that makes the Macbook air look chubby and doubles your battery life? Let us know in the comments below.

OMGPOP CEO Bashes Ex-Employee Over Twitter Then Apologizes Over Backlash

Posted: 01 Apr 2012 01:07 PM PDT

SorryDan Porter, chief executive of OMGPOP, has gone from having less than $2,000 in his bank account, to somewhere around $180 million in less than one month. That sort of money would make just about anyone feel invincible, but as he learned this week, Twitter is the great equalizer. 

The Porter controversy surrounds the only member of the OMGPOP development team who didn't make the transition to Zynga, and it's hard to not sympathize with his plight. Shay Pierce was told his employment offer from Zynga was conditional on him pulling his personal side project Connectrode from the iOS App Store, and he refused. Along with his termination he received a brutal round of taunting from Porter, along with a retraction and apology less than one day later.

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Notch

The debate surrounding how much a company should be able to control side projects you pursue during your free time is an interesting one, but that certainly doesn't give him the right to defame Pierce so publically. According to Pierce "I never received any indication from my manager or company that I was performing poorly and 'about to be let go,'" Pierce told GamesBeat. "An offer of employment was extended to me, thus I assume that they must have wanted to hire me."

Porter's apology seems sincere, but let us know what you think in the comments below.

sorry

Justice Department Close to Settlement With Apple & Several Publishers over E-Book Price Fixing

Posted: 01 Apr 2012 12:10 PM PDT

JusticeApple's legal team has been waging a war for years now against Android OEMs, and if Reuters sources are to be believed, they probably should have spent a bit more time reviewing e-book negotiations instead. Word on the street is that the Justice Department is close to reaching a settlement agreement with Apple, and several of the major book publishers will probably be on the hook as well.  The allegations began several years ago when Apple launched iBooks, and Steve Jobs boldly declared to the world how he planned to take on Amazon. 

The idea at the time was to switch the industry to a "wholesale model" where discounts to bulk purchasers of content such as Amazon would be based on volumes, to an "agency model", where the publishers sets the price themselves, and the retailer simply takes a commission. This transition was key to Apple's plans since, as far as we know, they never deviate from the standard 30% commission. Nobody knows for sure what Amazon was making on average per e-book sale, however it's doubtful it was anywhere near 30%. Without this shift Apple would have been forced to charge more than the ultra-aggressive Amazon, and could jeopardize adoption of the iBook platform.  

By allegedly colluding with book publishers to switch to an agency model where the publisher set the price, they could also enforce a "most favored nation clause" that would prevent publishers from selling e-books at a lower price anywhere else on the web. Even if Amazon wanted to give you a better deal than iBooks, they couldn't do it. Jim Friedland, an analyst at Cowen & Co estimated that the switch back to a wholesale model could increase Amazon's revenues by $1.1 billion this year and $1.6 billion in 2013. This assumes Amazon would go back to offering big discounts, a move that consumers would no doubt welcome. 

Just to be clear the agency model itself is legal, however working with Apple and rival publishers to make it the new standard for e-book is not. In the Steve Jobs Biography written by Walter Isaacson it seems pretty clear what the goals are, and it seems the justice department might agree. Isaacson quotes Jobs as saying: "So we told the publishers, 'We'll go to the agency model, where you set the price, and we get our 30 percent and yes, the customer pays a little more but that's what you want anyway.' ... So they went to Amazon and said, 'You're going to sign an agency contract or we're not going to give you the books.'"

When the iBooks platform launched on iOS two years ago Amazon controlled 90 percent of the e-book market. Today the hold about 65 percent market share, with Barnes & Noble sitting at 20 percent, and Apple at 10 percent.
Posted by Shri Krishna

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